Master Your Money.
Win Beyond the Game.
Financial Literacy on Winning
F.L.O.W. is a financial education initiative designed to help high school and college athletes learn how to manage NIL income, save, invest, and build sustainable wealth beyond sports.
Sponsor a generation of financially empowered athletes.
Why F.L.O.W. Matters
The NIL landscape has transformed youth athletics. And the stakes are higher than ever.
The college NIL market now exceeds $1.6 billion annually, and over 1,000 student-athletes have already earned $100K or more from NIL deals.
Opendorse NIL at 3 Report (2024–25)
Most student-athletes never receive formal financial education, even though NIL income can trigger taxes, agent fees, and long-term obligations.
Financial Literacy Among College Athletes Study (2023)
Research shows 16% of former NFL players and 6% of NBA players eventually file for bankruptcy — proof that athletic earnings don’t guarantee financial security.
NBER & GFLEC Research on Athlete Bankruptcy Rates (2015 & 2021)
Your sponsorship helps reverse that cycle.
What Students Learn in F.L.O.W.
Five Core Learning Tracks
Budgeting & Income Management
Manage NIL payments, sponsorships, and brand deals responsibly.
Taxes, Agents & Contracts
Understand taxes, fees, and how to read NIL agreements.
Protecting Your Earnings
Guard against fraud, financial predators, and poor advice.
Saving & Investing Strategies
Build sustainable financial habits and long-term wealth.
Life After Sports Planning
Prepare for career transitions and long-term financial stability.
Impact for Partners & Sponsors
Join a movement that drives measurable social and economic impact.
Demonstrate leadership in athlete development and community impact.
Fund scalable financial literacy education for student-athletes nationwide.
Associate your brand with empowerment, education, and long-term success.
Help prevent financial hardship and promote generational wealth creation.