Privacy Policy

Effective Date: April 15, 2025

DNA Insurance and DNA Financial Network (“DNA”, “we”, “our”, or “us”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website and engage with our services across Canada and the United States.

By using our Site, you agree to the terms of this Privacy Policy.

Information We Collect
We collect the following types of information:

  • Personal Information

    • Name

    • Email address

    • Phone number

    • Mailing address

    • Date of birth (if provided voluntarily)

    • Information related to insurance or financial services inquiries

  • Non-Personal Information

    • Browser type and version

    • Device type

    • IP address

    • Pages visited and time spent on the Site

How We Use Your Information
We use your information to:

  • Provide and personalize our services

  • Respond to your inquiries

  • Schedule appointments or consultations

  • Process applications and quotes

  • Send you updates or marketing communications (you may opt-out at any time)

  • Improve our website and services

  • Meet legal and regulatory requirements

Sharing of Information
We do not sell your personal information. We may share it with:

  • Licensed advisors or agents affiliated with DNA

  • Trusted service providers who assist us with operations (e.g., IT, CRM, marketing)

  • Legal or regulatory authorities if required by law or to protect our rights

All third parties are contractually obligated to safeguard your data in compliance with applicable privacy laws.

Data Security
We take appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse. However, no online system is 100% secure, and we cannot guarantee absolute protection.

Cross-Border Transfers
As a company operating in both the U.S. and Canada, your information may be transferred and stored across borders. We comply with privacy regulations in both jurisdictions, including PIPEDA (Canada) and applicable U.S. federal and state laws.

Your Rights
Depending on your location, you may have rights to:

  • Access the personal data we hold about you

  • Correct inaccuracies

  • Withdraw consent to marketing or data use

  • Request deletion (where permitted by law)

To exercise any of these rights, contact us.

Cookies
We use cookies to enhance your experience and analyze website traffic. You can modify your browser settings to disable cookies, but this may affect site functionality.

Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their privacy policies before providing any information.

Children’s Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.

Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with a new effective date. Continued use of our Site after updates constitutes your acceptance of the revised policy.

Contact Us
If you have questions or requests regarding your privacy or this policy, please contact us.